The Direct Marketing Technology That Allows for Customized Printing of Material

question 128

Multiple Choice

The direct marketing technology that allows for customized printing of material is called:

• A) data mining
• B) digital direct-to-press
• C) digital computerization
• D) direct press

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Definitions:

Debit to Cash

An accounting entry that increases the cash balance in a company's books.

Paid-In Capital

The total amount of money investors have contributed to a company in exchange for equity.

Retained Earnings

The portion of net income that is not distributed to shareholders but instead retained by the company to reinvest in its core business or to pay debt.

Treasury Stock

Shares that were once part of the outstanding stock but were bought back by the issuing company, reducing the amount of outstanding stock.