Integrating a Brand into the Storyline of a Movie, Television

question 171

Multiple Choice

Integrating a brand into the storyline of a movie, television show, or book is successful because:

• A)the brand is more accepted by the viewing audience.
• B)the brand is much more noticeable to the viewing audience.
• C)it costs less than product placement.
• D)its extremely low cost-per-viewer.

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Definitions:

Implicit Memories

Memories that are not part of our consciousness, forming without intentional learning or conscious thought, such as procedural memory for tasks.

Short-Term Memories

The part of memory where small amounts of information can be stored for a short period of time.

Sensory Memories

The shortest-term element of memory which allows individuals to retain impressions of sensory information after the original stimuli have ended.

Automatic Process

Cognitive processes that occur with little to no conscious effort or attention.