The Best, Most Effective Point-Of-Purchase Displays Utilize the Following Techniques

question 117

Multiple Choice

The best, most effective point-of-purchase displays utilize the following techniques, except:

• A) integrate the brand's image with the retailer's branding theme
• B) integrate the display with current advertising and promotions
• C) customize the display to fit the retailer's store
• D) make the display easy to stock

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Definitions:

Reinforcements

In psychology, it refers to anything that strengthens or increases the likelihood of a behavior by following it with a desirable outcome or reward.

Law Of Effect

A principle that states behaviors are selected and reinforced based on their outcomes or effects, leading to the likelihood of that behavior being repeated.

Temporal Contiguity

The idea that events experienced close together in time are readily associated with each other.

Premack Principle

A psychological principle suggesting that more probable behaviors will reinforce less probable behaviors.