To Optimize Permission Marketing, Firms Must Feature Empowerment and Reciprocity

question 75

True/False

To optimize permission marketing, firms must feature empowerment and reciprocity.

---

Definitions:

Purchasing Committee

A group of professionals within an organization responsible for making buying decisions.

Buying Center

A group of individuals within an organization responsible for making purchasing decisions and evaluating products or services.

Evaluators

Individuals or entities that assess or judge the quality, value, or performance of products, services, or processes.

Buying Center

A group within an organization that collectively makes decisions on the procurement of goods and services.