Many Companies That Sell Clothes Over the Internet Will Send

question 76

Multiple Choice

Many companies that sell clothes over the Internet will send e-mail messages or an e-mail newsletter to customers who are interested in keeping up with the latest fashion news. This strategy is most successful if it is based on:

• A) lifetime value and customer cluster analysis
• B) data mining
• C) customer profile information the customer has provided to the company
• D) customer profile information obtained through cookies

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Definitions:

Neighbor

An individual who lives near or next to another; in a broader sense, anyone with whom one shares a close proximity geographically.

Ill

In poor health or suffering from a disease or ailment.

Prosocial Behavior

Acts that are positively regarded by society, intended to help or benefit another individual or group without expectation of personal gain.

Hospital

A health care institution providing patient treatment with specialized medical and nursing staff and medical equipment.