Using Geocoding, a Company's Marketing Department Can Add Which to Each

question 119

Multiple Choice

Using geocoding, a company's marketing department can add which to each customer's record?

• A) demographic information and lifestyle data as well as the geographical codes
• B) total purchases made at each retail outlet in the area
• C) demographic and political information
• D) a composite analysis of his or her neighbors

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Definitions:

Short-Term Memory

A type of memory that holds a small amount of information in a readily accessible state for a brief period, typically from a few seconds to a minute.

Schizophrenia

A long-term mental disorder involving a breakdown in the relation between thought, emotion, and behavior, leading to faulty perception, inappropriate actions and feelings, withdrawal from reality and personal relationships into fantasy and delusion, and a sense of mental fragmentation.

Retinal Disparity

The slight difference in the visual information reaching each eye, enabling the perception of depth.

Reinforcers

Stimuli, which after being presented in conjunction with an action, increase the likelihood of that action being repeated in the future.