The Process of Building Profiles of Customers from a Firm's

question 70

Multiple Choice

The process of building profiles of customers from a firm's database is:

• A) data warehousing
• B) direct marketing
• C) a commercial database service
• D) data mining

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Definitions:

Finishing Department

A sector in manufacturing where products undergo final processing, assembly, inspection, or packaging before being declared finished goods.

Predetermined Overhead Rate

A rate calculated at the beginning of a period by dividing estimated total overhead costs by an estimated allocation base, used to assign overhead costs to products or services.

Machine-Hours

An indicator of the amount of work produced or activity level, determined by how many hours equipment is running.

Plantwide Predetermined Overhead Rate

A single overhead rate calculated by dividing total estimated manufacturing overhead costs by an estimated allocation base for the entire factory, often used in simpler costing systems.