In Purchasing a Direct Mailing List, a Compiled List Consists

question 163

Multiple Choice

In purchasing a direct mailing list, a compiled list consists of individuals who have:

• A) met a specific demographic profile.
• B) responded to previous direct mail offers made by the company purchasing the list.
• C) made purchases or responded to direct mail offers in the past.
• D) responded to a direct mail offer within the last 30 days.

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Definitions:

Fidelity Prescription

A guideline or expectation for loyalty and faithfulness within interpersonal relationships, especially in romantic contexts.

Independent Variable

In an experiment, a condition or event that an experimenter varies in order to see its impact on another variable.

Contraceptive Methods

Various techniques or devices used to prevent pregnancy as a result of sexual intercourse.

Failure Rate

The frequency at which a system, component, or process fails to perform its intended function.