The First Step in the Selling Process Is

question 15

Multiple Choice

The first step in the selling process is:

• A)generating leads.
• B)sales presentation.
• C)knowledge acquisition.
• D)qualifying prospects.

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Definitions:

Franchising

A method of conducting business wherein a franchisor licenses trademarks and proven methods of doing business to a franchisee in exchange for a recurring payment, and often a percentage of the franchisee's revenue.

Marketing Analytics

The practice of measuring, managing, and analyzing market performance.

Marketing Performance

The analysis and assessment of the impact and effectiveness of marketing strategies and activities, based on specific objectives and metrics.

Situation Analysis

The assessment of internal and external factors influencing a company's performance and strategy planning.