In Terms of Generating Leads for Personal Selling, the Worst

question 186

Multiple Choice

In terms of generating leads for personal selling, the worst method is:

• A)networking.
• B)directories.
• C)database-generated leads.
• D)cold calls.

---

Definitions:

Posterior Distribution

Revised probability distribution for a variable after adjustment for empirical evidence on its likely value.

Prior Distribution

Probability distribution for a variable before adjusting for empirical evidence on its likely value.

Black-Litterman Model

A mathematical model for portfolio allocation that incorporates expected returns based on equilibrium, with adjustments from the investor's views.

Treynor-Black Model

A portfolio optimization model that combines the market portfolio with a portfolio of select active bets to maximize portfolio performance under certain conditions.