The Primary Benefit of Database Marketing Is

question 207

Multiple Choice

The primary benefit of database marketing is:

• A)the enhancement of customer loyalty.
• B)higher sales.
• C)greater profits.
• D)greater brand parity.

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Definitions:

OpenID Standards

A set of standards for decentralized authentication, enabling users to log in to different services with the same digital identity.

License Member Data

Permission granted to use data belonging to members of a platform or organization, typically for analysis or marketing purposes.

Social Networking Fatigue

The exhaustion or overwhelm experienced by users due to excessive use of social networking sites.

Switching Costs

Expenses or barriers that consumers or companies face when changing products, services, suppliers, or brands.