The Need-Satisfaction Sales Approach

question 102

Multiple Choice

The need-satisfaction sales approach:

• A) strives to discover a customer's needs during the first part of the sales call and then provide solutions to those needs
• B) requires the two organizations to develop a common mission
• C) requires employees from the selling organization to analyze the buyer's business
• D) uses specific statements (stimuli) to elicit specific responses from customers

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Definitions:

Premium

An amount paid for an insurance policy, reflecting the cost of coverage.

Real Estate Closing

The final step in executing a real estate transaction where the title is transferred and financial dealings are settled.

Closing Costs

The expenses, over and above the price of the property, that buyers and sellers normally incur to complete a real estate transaction.

Escrow Agent

A neutral third party responsible for holding and distributing funds or property until certain conditions are met in a transaction.