When Carrie Hosts a Party for Mark Cosmetics and Invites

question 63

Multiple Choice

When Carrie hosts a party for Mark cosmetics and invites her friends and relatives in an effort to encourage them to purchase some Mark products, it is which method of direct response marketing?

• A) trawling
• B) direct sales
• C) permission marketing
• D) a frequency program

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Definitions:

Utils

A theoretical unit of measurement used in economics to quantify the amount of utility or satisfaction derived from consuming goods and services.

Indifference Curves

Graphical representations in economics, illustrating different combinations of goods or services among which a consumer is indifferent.

Ordinary Goods

Goods for which demand increases as consumer income increases and decreases as consumer income decreases, opposite to inferior goods.

Consumer Equilibrium

A scenario in which a consumer has distributed their income to achieve the greatest satisfaction, considering the prices of goods and services.