Using Geocoding, a Company's Marketing Department Can Add Which to Each

question 119

Multiple Choice

Using geocoding, a company's marketing department can add which to each customer's record?

• A) demographic information and lifestyle data as well as the geographical codes
• B) total purchases made at each retail outlet in the area
• C) demographic and political information
• D) a composite analysis of his or her neighbors

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Definitions:

Kohlberg

Refers to Lawrence Kohlberg, a psychologist known for his theory of stages of moral development.

Moral Violations

Acts or behaviors that transgress established moral principles or ethical standards.

Higher Good

A concept referring to the ultimate value or aim that is deemed supremely beneficial or virtuous.

Kohlberg

Refers to Lawrence Kohlberg, a psychologist known for his theory of moral development, which suggests that moral reasoning develops in stages.