The Primary Disadvantage of Sampling Is

question 59

Multiple Choice

The primary disadvantage of sampling is:

• A) inability to target the sample effectively
• B) diminished effectiveness
• C) lack of visibility
• D) cost of producing and distributing the sample

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Definitions:

Store Image

The perception or overall impression consumers have of a retail outlet based on its products, services, and atmosphere.

Merchandise Suitability

The appropriateness of a product in meeting the specific needs or desires of a consumer group.

Decompression Zone

The decompression zone is an area just inside a store's entrance, where customers adjust to the store's environment and unconsciously make decisions about continuing their shopping journey.

Online Shoppers

Individuals who purchase products or services over the internet, utilizing electronic platforms for transactions.