The "Intel Inside" Tag Line Seen in Advertisements by a Retail

question 21

Multiple Choice

The "Intel inside" tag line seen in advertisements by a retail computer store or by a computer manufacturer such as Compaq is a form of:

• A) direct marketing
• B) cooperative advertising
• C) producer markup combined with retailer pass-alongs
• D) manufacturer's prerogative

---

Definitions:

Reinforce Behaviour

The process of encouraging or establishing a pattern of behavior by offering rewards or consequences.

Negative Reinforcement

A behavioral psychology principle where the removal of an unpleasant stimulus following a desired behavior increases the likelihood of that behavior being repeated in the future.

Punishment

A consequence that reduces the likelihood of a behavior being repeated, often used in behavioral conditioning.

Positive Reinforcement

A technique in behaviorism that encourages a certain behavior by following it with a positive stimulus or reward.