A Brand's Attempt to Associate Itself with a Team or Event

question 31

Multiple Choice

A brand's attempt to associate itself with a team or event without buying the official rights to do so is:

• A)stealth marketing.
• B)ambush marketing.
• C)brand infringement.
• D)puffery.

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Definitions:

Foreclosure Proceeding

A legal process by which a lender seeks to recover the balance of a loan from a borrower who has stopped making payments by forcing the sale of the asset used as the collateral for the loan.

Redeem

To recover possession of something by paying a specified amount, or to fulfill a promise or obligation.

Default

Failure to fulfill an obligation, especially failure to meet a financial commitment or appear in a court of law.

Prepayment Penalty Clause

A provision in a contract that imposes a penalty on a borrower for paying off a loan before its maturity date.