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In dealing with a negative situation, if company leaders try to convince the public the firm is not responsible and the predicament could not have been foreseen, the company is using excuses as a form of impression management.
Social Exchange Theory
A theory suggesting that social behavior is the result of an exchange process, aiming to maximize benefits and minimize costs.
Social Contagion Theory
A social psychological theory that explains how behaviors, attitudes, and emotions can spread through populations as if they were infectious diseases.
Social Identity Theory
A theory that posits individuals derive part of their self-image and self-esteem from the social groups to which they belong, influencing behaviors and attitudes.
Elaboration Likelihood Model
A theory in social psychology that proposes two routes to persuasion: the central route, which deals with the logical processing of information, and the peripheral route, which involves more superficial processing.
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