In Planning a Sponsorship or Event Marketing Program, After the Marketing

question 19

Multiple Choice

In planning a sponsorship or event marketing program, after the marketing team establishes promotions of the event or sponsorship, the next step would be:

• A) create objectives
• B) identify key publics
• C) include the company in all brochures and advertising
• D) monitor the event

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Definitions:

Sustainability

The practice of conducting activities in a way that ensures long-term preservation of natural and societal resources, often emphasizing environmental protection, social equity, and economic viability.

Green Business Practices

Sustainable and environmentally friendly methods employed by companies to minimize their ecological footprint.

Energy Use

The amount of energy consumed in a process or by an organization, household, or device, often with a focus on reducing negative environmental impact.

Capacity

The maximum amount that something can contain or produce.