In Terms of Measuring Public Relations, a News Story About

question 20

Multiple Choice

In terms of measuring public relations, a news story about tire problems on Ford vehicles is an example of a(n) :

• A) public relations hit
• B) event
• C) negative tie-in
• D) negative cross-promotion

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Definitions:

Political Corruption

The abuse of public power, office, or resources by government officials for personal gain.

Tax Credits

Amounts that taxpayers can subtract directly from the taxes they owe to their governmental tax authority.

Subsidies

Financial support or incentives provided by the government to businesses, industries, or individuals, aimed at reducing the cost of services or commodities, or supporting economic activities.

Majority Rule

A decision-making principle where the options receiving more than half of the votes are chosen or implemented.