In Terms of Goals for Public Relations, a Hit Is

question 101

Multiple Choice

In terms of goals for public relations, a hit is:

• A) an advertisement that is successful
• B) a consumer promotion's tie in with publicity
• C) a mention of the company's name in a news story
• D) an advertising slogan with high recall

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Definitions:

Market Forces

The various factors, such as supply and demand, that influence the price and availability of goods and services in a market.

Corporate Misbehavior

Describes unethical or illegal actions taken by companies or their representatives.

Corporate Management

Corporate management involves the processes, strategies, and decisions employed in directing and controlling the operations of a corporation to achieve its objectives and maximize shareholder value.

Labor Unions

Organizations formed by workers to protect their rights and interests in their employment.