An Effective Database Contains

question 52

Multiple Choice

An effective database contains:

• A) all transactions a customer has with a firm and interactions that resulted in purchases
• B) all transactions and all interactions a customer has with a firm
• C) transactions and interactions of customers that have a high lifetime value
• D) all transactions of customers

---

Definitions:

Distribution

The way in which something is shared out or spread across an area or among a population.

Neuritic Plaques

Accumulations of beta-amyloid protein fragments and degenerating nerve cell components, typically associated with Alzheimer's disease.

Alzheimer's Disease

A progressive neurological disorder characterized by memory loss, cognitive decline, and personality changes, ultimately leading to severe impairment and death.

Hippocampal Region

A crucial part of the brain involved in memory formation and spatial navigation, located within the temporal lobe.