In Planning a Sponsorship or Event Marketing Program, After the Marketing

question 19

Multiple Choice

In planning a sponsorship or event marketing program, after the marketing team establishes promotions of the event or sponsorship, the next step would be:

• A) create objectives
• B) identify key publics
• C) include the company in all brochures and advertising
• D) monitor the event

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Definitions:

African American

A term describing Americans with African ancestry, particularly those whose ancestors were enslaved and brought to the United States.

Older Adults

Refers to individuals typically aged 65 and older who are in a later stage of life, often characterized by retirement, increased leisure time, and various health considerations.

Successful Adjustment

The effective adaptation or modification of oneself to new conditions or environments, often reflecting personal growth or coping strategies.

Predictors

Variables or factors that can be used to forecast future events or outcomes.