Which Type of Evaluation Method Can Provide Clients and Advertising

question 140

Multiple Choice

Which type of evaluation method can provide clients and advertising agencies with an idea when "wear-out" effects are starting to occur?

• A) ad tracking research
• B) copytesting
• C) cognitive neuroscience
• D) emotional reaction tests

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Definitions:

Type II Error

A statistical error that occurs when one fails to reject a false null hypothesis, also known as a false negative.

Difference-In-Difference

An estimator that identifies the causal effect of a treatment, like a special promotion, by comparing the periods before and after the treatment between an experimental group and a control group. The second difference is designed to remove selection bias.

Price Change

A fluctuation in the market value of goods or services.

Lost Profits

The amount of money a business fails to earn due to disruptions, such as contractual breaches, acts of negligence, or other causes.