In the Traditional Transactional Marketing Approach, the Ultimate Goal of Marketing

question 29

Multiple Choice

In the traditional transactional marketing approach, the ultimate goal of marketing is to:

• A) serve customers' needs and wants.
• B) develop long-term customer relationships.
• C) create value in the buyer-seller relationship.
• D) acquire new customers and complete a large number of exchanges.
• E) All of the above are goals of transactional marketing

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Definitions:

Rotor

The rotating member of an AC machine.

Poles Per Phase

A characteristic of electric machines which indicates the number of magnetic poles in one phase of the machine.

Output Frequency

The frequency of the electrical output signal generated by an oscillator, amplifier, or another electronic device.

Brushless Exciter

A device used to excite the rotor of an alternator or synchronous motor that does not use brushes or sliprings.