Focusing on Customers Has Not Always Been the Hallmark of Strategic

question 25

Multiple Choice

Focusing on customers has not always been the hallmark of strategic planning. In fact. in the early 20^st century. firms tended to focus strictly on __________ rather than on developing relationships with customers.

• A) efficiency and quality
• B) selling products to customers
• C) marketing research
• D) growth and corporate profits
• E) new product development

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Definitions:

Alfred Adler

Alfred Adler was an Austrian medical doctor and psychotherapist who founded the school of individual psychology and emphasized the importance of feelings of inferiority and the creative self.

Compensation

The act of providing something, often monetary, to make up for a loss, injury, or suffering.

Neurotic Personality

A personality type characterized by a pervasive pattern of emotional instability and anxiety.

Karen Horney

A German psychoanalyst known for her work in the psychology of women and for founding the theory of neurosis based on social and cultural factors, rather than simply biological ones.