What Type of Segmentation Divides Consumer Markets into Segments Using

question 9

Multiple Choice

What type of segmentation divides consumer markets into segments using individual factors such as gender, age, income, and education?

• A) psychographic segmentation
• B) demographic segmentation
• C) benefit segmentation
• D) behavioral segmentation
• E) lifestyle segmentation

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Definitions:

Facebook Album

A feature on Facebook that allows users to organize and share collections of photos and videos.

Microblogging Platform

A microblogging platform is an online service that enables users to post brief, instant updates and messages to a public audience.

Message Board

An online discussion site where people can post messages to start conversations or reply to others on various topics.

Social Shopping Network

An e-commerce platform that integrates social media features to enhance user interaction and decision-making in shopping.