Although Internal Data Sources Have a Number of Advantages, One

question 1

Multiple Choice

Although internal data sources have a number of advantages, one of their biggest problems is:

• A) There are rarely enough internal data.
• B) Internal data are often not relevant to the marketing issue at hand.
• C) Internal data are expensive to collect.
• D) Internal data are often in a form that is not readily accessible.
• E) Internal data are typically biased.

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Definitions:

Rank-Order Consistency

The maintenance of individual differences in behavior or personality over time or across situations.

Social Clock

The traditional expectations of society for when a person is expected to have achieved certain goals such as starting a family or getting settled into a career.

Temperament

The term often used for the “personality” of very young, pre-verbal children. Aspects of temperament include basic attributes such as activity level, emotional reactivity, and cheerfulness.

Individual Differences

Variations or deviations among individuals in their psychological traits, behaviors, or physiological responses.