In the Competitive Sports Drink Market, Gatorade Pays Very Close

question 33

Multiple Choice

In the competitive sports drink market, Gatorade pays very close attention to the activities of Powerade, a major __________ competitor that markets drinks that are similar in features and benefits.

• A) generic
• B) direct
• C) brand
• D) product
• E) total budget

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Definitions:

Nutritionists

Experts in food and nutrition who advise people on what to eat in order to lead a healthy lifestyle or achieve specific health-related goals.

Calories

Units of energy used to measure the amount of energy provided by food and beverages and the amount of energy expended by the body.

Breast Feeding

The act of feeding a baby with milk directly from the mother's breast, providing nutritional and immune support.

Infections

The invasion and multiplication of microorganisms such as bacteria, viruses, and parasites that are not normally present within the body.