With Respect to the Text's Advice in Conducting a SWOT

question 12

Multiple Choice

With respect to the text's advice in conducting a SWOT analysis. which of the following best describes "Look for Causes. Not Characteristics"?

• A) Break down clichés into meaningful customer-oriented issues.
• B) Refrain from conducting a single generic analysis for the entire organization.
• C) Gauge the actual perceptions of customers that give rise to the firm's strengths and weaknesses.
• D) Focus on the resources possessed by the firm and/or its competitors that are the true causes for the firm's strengths, weaknesses, opportunities, and threats.
• E) Clearly differentiate internal issues from external issues.

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Definitions:

Depreciated

Describes the reduction in value of an asset over time, often due to wear and tear or obsolescence.

Current

Pertaining to the present time or most recent; also refers to assets and liabilities expected to be used or paid within a year.

Annual Sales

The total revenue generated from sales of goods or services by a company in one fiscal year.

Product Line

A group of related products marketed under a single brand name by the same company.