The Basic Assumption of __________ Is That All Customers in the Market

question 30

Multiple Choice

The basic assumption of __________ is that all customers in the market have similar needs and wants that can be reasonably satisfied with a single marketing program.

• A) holistic marketing
• B) mass marketing
• C) market concentration
• D) focused marketing
• E) single segment marketing

---

Definitions:

Astrocytoma

A type of brain tumor that originates in astrocytes, which are star-shaped cells in the central nervous system.

Carcinogen

A substance capable of causing cancer in living tissue.

Carcinoma

A type of cancer that starts in cells that make up the skin or the tissue lining organs, such as the liver or kidneys.

Choriocarcinoma

A fast-growing cancer that occurs in a woman's uterus (womb), typically following a pregnancy or miscarriage, and is part of gestational trophoblastic disease.