Why Would a Firm Offer a Deep Assortment of Products

question 10

Multiple Choice

Why would a firm offer a deep assortment of products in its product portfolio?

• A) to attract a wide range of customers and market segments
• B) to capitalize on the firm's reputation
• C) to diversify its risk
• D) to maximize differentiation across its product lines
• E) None of the above

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Definitions:

Southeast Asia

A geographical region located to the east of the Indian subcontinent and south of China, known for its diverse cultures, languages, and histories.

Natufians

A prehistoric culture located in the Near East, known for early developments in agriculture and sedentary life around 12,000 to 9,500 BC.

Subsistence

The means by which life is maintained, often referring to the way societies obtain their food.

Climatic Conditions

The overall weather patterns and environmental conditions of a specific region over time.