Although the Product Is at the Heart of Marketing Strategy

question 21

Multiple Choice

Although the product is at the heart of marketing strategy, it is important to remember that the product offering itself is of little value to customers. The real value that a product offering come from:

• A) its superiority to competing products.
• B) its ability to further the image of the organization.
• C) its value (good quality at a low price).
• D) its ability to deliver benefits that enhance a customer's situation.
• E) its quality.

---

Definitions:

Punitive Damages

Monetary compensation awarded to a plaintiff, over and above actual damages, to punish a defendant for egregious conduct.

Tort of Battery

A legal claim against someone who intentionally causes harmful or offensive physical contact with another person.

Compensatory Damages

Financial compensation awarded to a plaintiff to offset losses or injuries that have occurred due to the defendant's actions.

Cross-Examine

The questioning of a witness by the party opposing the one who initially called the witness to testify, aiming to challenge their testimony or credibility.