Why Would a Firm Offer a Deep Assortment of Products

question 10

Multiple Choice

Why would a firm offer a deep assortment of products in its product portfolio?

• A) to attract a wide range of customers and market segments
• B) to capitalize on the firm's reputation
• C) to diversify its risk
• D) to maximize differentiation across its product lines
• E) None of the above

Recognize various theories of intelligence and the theorists associated with them, such as Gardner's multiple intelligences, Spearman's g factor, and Thurstone's theory of primary mental abilities.

Identify the cognitive processes approach to intelligence and its focus on mental abilities underlying intelligent behavior.

Distinguish between different models and theories of intelligence including psychometric, cognitive processes, and multiple intelligences theories.

Understand the concept of intelligence as a single general ability factor versus multiple specific abilities.

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Definitions:

Share Options

Rights given by a company to its employees or directors to buy shares at a fixed price, usually after a specified period.

Vesting Date

The specified time at which an employee gains full control over the shares or stock options granted to them as part of their compensation package.

Repriced Option

An adjusted option where the exercise price has been changed, typically lowered, as a way to make the option more valuable or attractive.

Fair Value

An estimate of the market value of an asset or liability based on current market prices or valuations, reflective of what a willing buyer would pay a willing seller in an arm's length transaction.