Despite Conventional Thinking, __________ Accounts for the Bulk of Promotional

question 58

Multiple Choice

Despite conventional thinking, __________ accounts for the bulk of promotional spending in many firms. This is especially true for firms selling consumer products in grocery stores and mass-merchandise retailers.

• A) personal selling
• B) advertising
• C) public relations
• D) sales promotion
• E) publicity

---

Definitions:

Cultural Formula

A set of culturally agreed-upon expectations that shape understanding and behavior in specific situations.

Functional Value

The practical or utilitarian benefit that a product or service provides to the consumer.

Craft Product

A product that is made by hand or with limited automation, often emphasizing quality, uniqueness, and artisanal skill.

Cultural Formulas

Standardized narratives or themes in media and marketing that reflect and reinforce societal values and norms.