As Pressures Have Increased to Cut Expenses and Increase Profit

question 16

Multiple Choice

As pressures have increased to cut expenses and increase profit margins, many marketing channels have strongly embraced _____. The rapid increase in nonstore retailing is a prime example of this growing trend.

• A) extended enterprise management
• B) channel specialization
• C) category management
• D) outsourcing
• E) direct distribution

---

Definitions:

Word-Superiority Effect

The cognitive phenomenon in which people have an easier time recognizing letters when they are part of a word rather than standing alone or in a non-word group.

Confabulation

A memory disturbance in which an individual produces fabricated, distorted, or misinterpreted memories about oneself or the world, without the intention to deceive.

Korsakoff's Syndrome

A long-term memory condition resulting from a significant shortage of thiamine (vitamin B1), commonly linked to excessive alcohol consumption.

Eyewitness Identification

A process in criminal justice systems where victims or witnesses identify suspects through line-ups, photo arrays, or show-ups.