Which of the Following Statements About Integrated Marketing Communications (IMC)

question 47

Multiple Choice

Which of the following statements about integrated marketing communications (IMC) is FALSE?

• A) IMC refers to the strategic, coordinated use of promotion to create one consistent message.
• B) IMC takes a 360-degree view of the customer.
• C) The role of mass television advertising is growing more important to IMC strategy.
• D) IMC reduces costs and increases efficiency because it can reduce or eliminate redundancies and waste.
• E) The key to IMC is consistency and uniformity of message across all elements of promotion.

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Definitions:

Limbic System

A complex system of nerves and networks in the brain, involving several areas near the edge of the cortex concerned with instinct and mood. It controls the basic emotions (fear, pleasure, anger) and drives (hunger, sex, dominance, care of offspring).

Endocrine System

A network of glands in the body that produces and secretes hormones directly into the bloodstream to regulate the body's growth, metabolism, and sexual development and function.

Peripheral

Relating to or situated on the edge or periphery of something.

Somatic Nervous System

The part of the peripheral nervous system that handles voluntary control of body movements via skeletal muscles.