Which of the Following Statements About Integrated Marketing Communications (IMC)

question 47

Multiple Choice

Which of the following statements about integrated marketing communications (IMC) is FALSE?

• A) IMC refers to the strategic, coordinated use of promotion to create one consistent message.
• B) IMC takes a 360-degree view of the customer.
• C) The role of mass television advertising is growing more important to IMC strategy.
• D) IMC reduces costs and increases efficiency because it can reduce or eliminate redundancies and waste.
• E) The key to IMC is consistency and uniformity of message across all elements of promotion.

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Definitions:

Trade Protection

Measures implemented by governments to control the amount of trade across its borders and to protect its economy by regulating the imports and exports of goods and services.

Trade Deficit

A situation that occurs when a country's imports exceed its exports during a given time period.

Absolute Advantage

The ability of a country, individual, company, or region to produce a good or service at a lower cost per unit than any competitor.

Trade Deficit

A situation occurring when a country's imports of goods and services exceed its exports, indicating a net outflow of domestic currency to foreign markets.