Which of the Following Statements Best Represents the Universal Goal

question 12

Multiple Choice

Which of the following statements best represents the universal goal of all sales promotion activities?

• A) to increase sales volume in the long term
• B) to stimulate customer interest and attention
• C) to induce product trial and purchase
• D) to enhance the image of the firm
• E) to gain the attention of members of the supply chain

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Definitions:

Unemployed

The state of being without a paid job but available to work and actively seeking employment.

Wealthy

Having an abundance of material resources or assets; refers to individuals or entities that possess significant economic capital or riches.

Peripheral Route Persuasion

A method of persuasion that relies on superficial cues or emotional appeals rather than logical argumentation.

Consumer Reports

Non-profit organization providing unbiased product ratings and reviews to help consumers make informed purchasing decisions.