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Discuss the Issues Associated with the Increasing Fragmentation of Mass

question 59

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Discuss the issues associated with the increasing fragmentation of mass media audiences. How are advertisers and media companies coping with the issue?


Definitions:

Hyperphagia

An abnormally high appetite or excessive eating, which can be caused by various conditions or disorders.

Major Affective Disorder

A category of mood disorders characterized by significant emotional disturbances, which can include either periods of intense sadness (depression) or excessive happiness (mania).

Anorexia Nervosa

A psychiatric disorder characterized by an intense fear of gaining weight and a distorted body image, leading to severe restriction of food intake and weight loss.

Bulimia

An eating disorder characterized by episodes of binge eating followed by behaviors to avoid weight gain, such as self-induced vomiting, excessive exercise, or the use of laxatives.

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