To Be Successful, Firms Must Move Potential Customers Beyond Mere

question 11

Multiple Choice

To be successful, firms must move potential customers beyond mere interest in the product. Good promotion will stimulate __________ by convincing potential customers of the product's superiority and its ability to satisfy specific needs.

• A) dedication
• B) investigation
• C) attention
• D) action
• E) desire

---

Definitions:

Planning Phase

The initial stage in a project or plan where objectives are set, strategies are formulated, and detailed plans are established to achieve those objectives.

Strategic Marketing

The process of planning, developing, and implementing maneuvers to achieve a competitive edge in the market.

Marketing Process

A systematic series of actions taken by marketers to identify target markets, create strategies, implement plans, and evaluate performance towards achieving marketing objectives.

Organizational Goals

The strategic objectives that a company or organization aims to achieve, which guide its operations and strategic planning.