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Discuss the relationship between customer expectations and customer satisfaction. What might cause expectations to be higher or lower? How is the zone of tolerance a useful diagnostic tool in terms of developing strategies aimed at improving customer satisfaction?
Market Penetration
A measure of the amount of sales or adoption of a product or service compared to the total theoretical market for that product or service.
Existing Goods
Products that are already available in the market as opposed to newly launched or to-be-developed items.
Existing Customers
Individuals or entities that have previously purchased or are currently using a company's products or services.
Marketing Strategy
A comprehensive plan formulated by an organization to achieve its marketing objectives and satisfy target market needs.
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