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Personalization
The customization of products, services, or communications to meet the specific needs or preferences of individual customers.
Consumer-initiated Practice
Activities or behaviors begun by consumers themselves, often influencing business offerings or marketing strategies.
Landing Page
A standalone web page, created specifically for marketing or advertising campaigns, where visitors arrive after clicking on a link or ad.
Permission Marketing
is a marketing strategy where businesses obtain consent from potential customers before sending them promotional messages or advertisements.
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