Marketing Implementation Is Often Problematic, as Marketing Plans Are Usually

question 33

Multiple Choice

Marketing implementation is often problematic, as marketing plans are usually devised by __________, while implementation is the responsibility of __________.

• A) production; marketing
• B) marketing; production
• C) the CEO; middle management
• D) top management; frontline employees
• E) finance; marketing

---

Definitions:

Evolutionary Psychologists

Scientists who study the psychological adaptations of humans to the changing physical and social environment, particularly from an evolutionary perspective.

Sociobiologists

Scientists who study the biological basis of social behavior in animals and humans, often focusing on the evolutionary aspects.

Sexual Strategies

Theories or behaviors adopted by individuals to attract mates and ensure reproductive success.

Critics

Individuals who evaluate or analyze the merits and faults of artistic, literary, or performance works.