If a Researcher Were to Ask Consumers to Quickly Name

question 4

Multiple Choice

If a researcher were to ask consumers to quickly name the top 3 brands of computers they might consider purchasing, the most common brands in the __________ would most likely be Dell, Apple, and HP.

• A) brand set
• B) purchase set
• C) evoked set
• D) target group
• E) shopping list

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Definitions:

Heterosexism

An ideology and set of institutional practices that privilege heterosexual individuals and relationships over others, often resulting in discrimination against non-heterosexual people.

Aging

The process of becoming older, which encompasses biological, psychological, and social changes.

Lesbians

Women who are sexually and/or romantically attracted exclusively to other women.

Working-Class

A social group consisting of people employed in lower-tier jobs, often involving manual labor and receiving hourly wages.