In Times Past

question 14

Multiple Choice

In times past. developing and implementing the "right" marketing strategy was all about __________. In today's economy. however. that emphasis has shifted to developing strategies that attract and retain customers over the long term.

• A) aggressive selling in order to maximize sales volume
• B) creating a large number of transactions in order to maximize the firm's market share
• C) conducting extensive research to discover customer needs
• D) making the highest quality product
• E) making products of moderate quality that could be sold at the lowest possible price

---

Definitions:

Appropriate One

A term indicating the most suitable or fitting option among multiple choices in a given context.

Socially Constructed

A concept or perception that is created and developed by society, rather than existing inherently or naturally.

Share

To have or use something in common with others; in a business context, it refers to a unit of ownership in a company or financial asset.

Symbolic Aspect

The representation of deeper meanings, ideas, or values through symbols, icons, or behaviors.