In Times Past

question 14

Multiple Choice

In times past. developing and implementing the "right" marketing strategy was all about __________. In today's economy. however. that emphasis has shifted to developing strategies that attract and retain customers over the long term.

• A) aggressive selling in order to maximize sales volume
• B) creating a large number of transactions in order to maximize the firm's market share
• C) conducting extensive research to discover customer needs
• D) making the highest quality product
• E) making products of moderate quality that could be sold at the lowest possible price

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Definitions:

Treasury Bill

A short-term government debt instrument issued at a discount from the face value and pays no interest before maturity.

Simple Interest

The calculation of interest that is based only on the original principal amount and does not include interest on interest.

Market Values

Refers to the current price at which an asset, security, or commodity can be bought or sold in the marketplace.

Promissory Note

A Promissory Note is a financial instrument that contains a written promise by one party to pay another party a definite sum of money, either on demand or at a specified future date.