In Terms of Managing Customer Expectations, What Are the Three

question 22

Essay

In terms of managing customer expectations, what are the three possible outcomes that may occur when expectations are compared to actual product performance? What should marketers do to manage expectations effectively, especially when customers' expectations are unrealistic? Should a firm attempt to delight its customers by constantly exceeding their highest expectations?

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Definitions:

Corporations

Legal entities established by individuals, shareholders, or stockholders, with separate rights and liabilities distinct from those of its members.

Articles of Incorporation

Documents filed with a government body to legally establish a corporation, including details like the firm's name, purpose, and structure.

Incorporators

Individuals who establish a corporation by preparing and filing the necessary legal documents with the appropriate state authority.

Nature and Purpose

The intrinsic qualities and the fundamental reasons something exists or is done, aimed at achieving specific goals.