What Type of Marketing Controls Consists of Unwritten, Employee-Based Mechanisms

question 35

Multiple Choice

What type of marketing controls consists of unwritten, employee-based mechanisms that subtly affect the behaviors of employees, both as individuals and in groups?

• A) input controls
• B) informal controls
• C) process controls
• D) output controls
• E) formal controls

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Definitions:

Dependent Variable

In research, the variable that is measured or observed to determine the effect of the independent variable.

Extraneous Variable

In an experiment, a variable other than the independent variable that could influence the outcome of the experiment and must be controlled.

Independent Variable

An independent variable is a factor in a scientific experiment that is manipulated to observe its effect on the dependent variable.

Independent Variables

Variables in an experiment that are manipulated or changed by the researcher to determine their effects on dependent variables.