Marketing Director Schultz Must Inform the Board of Directors That

question 66

Multiple Choice

Marketing Director Schultz must inform the board of directors that customers are not responding positively to the company's new advertising campaign. Which of the following sentences would be the most appropriate wording for the marketing director to use in her message to the board of directors?

• A) Our customers are ripping on our new ads, even though we know these ads rock!
• B) Our customers are badmouthing this awesome new marketing campaign; they are obviously just out of it.
• C) We have received reports from customers about our new ads.
• D) It has come to my attention that our customers have denigrated the strategic implementation of our new ad campaign.

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Definitions:

MRP

An abbreviation for Marginal Revenue Product, which is the additional revenue generated from employing one more unit of a factor, such as labor or capital.

Workers

Individuals engaged in a profession or activity, especially one involving manual or physical labor, contributing to the production of goods and services in an economy.

Marginal Physical Product

The additional output produced by adding one more unit of a factor of production, such as labor, while keeping all other factors constant.

Marginal Revenue Product

The additional revenue generated from employing one more unit of a resource or input.