Examlex
Trina must respond to a customer inquiry. Her response should not only answer the customer's questions but also promote her business and its products and services.
Metaphors
Figures of speech in which a term or phrase is applied to something to which it is not literally applicable in order to suggest a resemblance.
Unique Benefit
A distinctive advantage or positive feature offered by a product, service, or situation that sets it apart from competitors.
Persuasive
Capable of convincing someone to do or believe something through reasoning or the use of emotional appeals.
Comparative Ads
Advertising strategies that highlight the advantages of one product over its competitors.
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