When You Use the AIDA Persuasive Approach, Your First Task

question 27

Multiple Choice

When you use the AIDA persuasive approach, your first task is to gain the reader's attention (A) . Which of the following represents your second step, or "I" tasks, of AIDA?

• A)Describe the benefits a product or service offers and make rational or emotional appeals.
• B)Include details of your company's reliability and reputation.
• C)Grow more excited about your product and yourself as a salesperson.
• D)Identify a proverb or famous quotation.

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Definitions:

Required Rate Of Return

The lowest annual interest yield required to draw companies or individuals towards investing in a specific project or security.

Compounded Monthly

Refers to the addition of interest to the principal sum of a deposit or loan on a monthly basis, where each month's interest payment is based on the principal plus previously added interest.

Beautician

A professional who provides services related to beauty treatments for skin, hair, and nails.

Retirement Income

The total earnings an individual receives after retiring from work, which can come from pensions, savings, investments, or government benefits.